Professional metrics and analysis for every website

August 6th, 2009

Google Analytics dashboard

Google Analytics dashboard

One thing that is really inspiring to me is the number and quality of tools that are available to the average creator of content and designs. The majority of these tools can be gotten for free, or an extremely low price.

A vital thing for anyone producing a product is the ability to track its use and how people are interacting with it. When the average person put up a website a few years ago, their only hope for knowing how many people were coming to their site were those old hit-counters. Well, metrics have come leaps and bounds since then. As an example, take a look at Google Analytics. With just a small piece of code put on each webpage, Google gives you a window into who is coming to a site, where they are coming from, how long they’re spending on your pages, and what paths they’re taking through your content. This kind of information once took a team of IT and marketing people running scripts on log files and generating reports by hand for management. Today it is all free, and I think that is pretty amazing.

There are many great resources for people who want to interpret and utilize the information coming from Google Analytics. One that I walked through this week was “How to track social media traffic with Google.” It helps you to set up custom segments and view your traffic based on the source (such as, you can see how users who found your site through twitter.com tend to navigate your pages).

In the future I’m hoping to take a look at some of the other options that are out there, including Web Trends and Microsoft’s new Developer Tools.

Social games have a big future and a low barrier to entry

August 3rd, 2009

Today’s inspiration comes from a news article on SFGate.com detailing the huge potential of social video games. They report some motivating figures, such as the fact that some of the top games, leveraging the Facebook platform, have nearly six million users a day.

With regards to monetization, Zynga apaprently became profitable only two months after their launch in 2007. They go on to quote the surprising prediction of $100 million in profits for Zynga this year. Zynga are the front-runners in social games, including such popular titles as Texas Hold’Em and Mafia Wars.

Overall, this seems to be a good area to be getting into right now. The article’s comment that most games are released with a small percentage of their functionality rings true, as the staticnothing Facebook game soon-to-be-released will have a similar incremental roll-out.

Creative expression through the emerging genre of stick figure animations

July 31st, 2009

I was very interested today when I stumbled across an increasingly popular amateur medium for creating simple-movies on your computer. This is an update of the age-old stick man flip book that many of us once doodled in our notebooks in school. Using free software designed specifically for the purpose of making animated stick man movies, it is possible to make a 2 or 3 minute movie in an hour or two with a little practice. Then, of course, using the distribution power of the Internet, these movies can easily be uploaded for everyone to watch (or, at least, some of your friends).

This type of free, specialized tool is appearing in a million niches and are enabling people of all walks of life to make interesting and sometimes beautiful things. Granted, stick figure fist fights aren’t quite high art:


Rivalry (Pivot Stick Figure Animation)

… but there isn’t anything stopping someone with a tragic and emotionally complex story to tell from picking up Stykez or Pivot Stickfigure Animator and using it. In fact, I’m sure it’s been done, and I’ll keep my eye out for just that. I’ve downloaded both of these tools and they look pretty simple to use. I’ll experiment with them and upload my rudimentary results in the future. If you’re curious, here is a basic demo for Pivot Stickfigure Animator. Try it out and maybe post a link to the video you make in the comments.


How To Create Cool Looking Stick Figure Animations On GIF

(via Smashingapps)

Everyone has a story to tell. Most of them are about zombies though.

July 28th, 2009

This morning’s inspiration is Marc Price. With about $70 and his home digital camcorder he put together a feature-length zombie movie that has apparently been a hit at Cannes and is now going to go on to a small-scale theatrical release. The movie, named Colin, is about a zombie invasion. I’m not sure about the particulars, but I’m definitely hoping to get a chance to see it.

What really struck me was Marc, during an interview with the BBC, said that his hope out of this movie is to inspire people. People might say “the HD camcorder on my phone is a better quality than the one he used for this movie… maybe I can make one…” The video and non-linear editing making tools that are in the hands of the average consumer are far beyond those that were used by professionals not that long ago. I once heard that everyone has at least one good story in them for a novel. I think the same is true for film, and increasingly individuals are taking the initiatives and writing, creating, and marketing their own movies for the world. This renaissance of creativity hopefully push the technologists to make even more powerful and innovative tools.

Music piracy enables musicians to find their audience

July 27th, 2009

After co-writing a paper (and corresponding system models) in Bill Harris’ system dynamics class last year while I attended the Information School at the University of Washington it got accepted to the International System Dynamics Society Conference and will be presented in the next hour or two by Trond (good luck!).

As it appears in the schedule:

Exploring the Dynamics of Music Piracy, by Trond Nilsen, Brian Houle, Douglas Kuzenski, Arpan Sheth Abstract Paper Supporting

In our project, we proposed that music labels simple math impact analysis of pirated music (i.e., that every downloaded album amounted to that album’s value in lost revenue) might work out to the highest legal settlements, but don’t reflect reality.  We attempted to model the impacts of free distribution of music from several perspectives to show the ramifications can be a positive for fans, musicians, and labels alike, when properly leveraged.

This has been a popular theory in some circles for some time, and I would like to believe that, as we discussed in our project, the people who stand to gain the most are the small up-and-coming artists.  It has now become possible for a new “garage” band to distribute free copies of some of their music online and, given that their music is of a good enough quality, find their audience.  Though they probably won’t become mega-stars, it’s increasingly possible for an artist to make a living selling to their established fans and touring in smaller venues.  This isn’t a new strategy by any means, but with the tools and technology available today, its become much more likely to suceed, largely due to piracy.

One person video game design teams

July 22nd, 2009
Independently created videogame, Spelunky

Independently created videogame, Spelunky

Today’s inspiration in individual empowerment through technology comes from the video game world.  I was surprised when I started looking into how much this industry is changing.  Not too long ago, to create a video game, you would need to be a part of a large development team, working under permission of console manufacturers.  In the case of PC games, designers wanting to make a game with wide appeal, and sophisticated gameplay, would need significant capital and man-power behind them.

That’s not the case today.  Check out a game called Spelunky.  This PC game was developed, as far as I can tell, by only one person named Derek Yu.  This 2d side-scrolling platform jumping game has an amazing scope and its depth and sophistication is not something I would expect to come from a single person in such a short time.  His work was enabled by a tool called Game Maker which offers quite a few tools for free, or a pro version for only $25.  Tools like this (and there are many more out there) enable people with good ideas and dedication to create interesting and innovative games, true to their vision, without the roadblocks corporations or licensing  would cause.

Today’s amateurs are the new professionals

July 21st, 2009

Picture by Anthony Wesley

Picture by Anthony Wesley

Today’s inspirational story is amateur astronomer Anthony Wesley who was the first person to detect and report a new spot appearing on the surface of Jupiter this week.  Why is this inspirational?  Forty years ago this week, it took millions of dollars and many man-hours to put a man on the moon.  In our new era, though, an amateur astronomer has the tools and the knowledge to detect changes on the surface of a planet over 360 million miles away.

Whats more, he is able to capture images of it and transmit them to millions of people, alerting them all to the changes.  I see these changes occurring in every profession, hobby, and industry around the world: the “average” person is being empowered to embrace a huge amount of knowledge and tools available to them and use them to do something amazing, like Wesley did this week.

(via BoingBoing)